How do brand and performance marketing work together?

 

The marketing industry is no stranger to the concept of The Long and the Short of It (TLATSOI), first introduced by Peter Field and Les Binet in their famous monograph a decade ago. This balanced approach to branding and performance marketing concept challenges the traditional notion that brand building and performance marketing are mutually exclusive, and highlights the importance of balancing short-term and long-term marketing goals. While there have been criticisms of TLATSOI’s data set and methodology, it has sparked important discussions around the impact of short-term thinking on long-term brand building.

A report from McKinsey & Company found that companies that effectively integrate brand and performance marketing achieve up to a 10% increase in revenue growth. This is because integrating these two approaches creates a virtuous cycle that drives both brand awareness and sales. By breaking down the barriers between these two disciplines and promoting cross-functional collaboration, companies can identify and prioritize the most effective channels and tactics for reaching their target audience.

 

Companies that prioritize brand building outperform their competitors by 73%

 

Research from Deloitte shows that companies that prioritize brand building outperform their competitors by 73%, as building a strong brand creates customer loyalty and translates into sustained revenue growth over time. However, simply focusing on brand building without a strong performance marketing strategy can also be detrimental to long-term success, as it can lead to a lack of customer acquisition and ultimately harm growth.

However, it’s important to note that many marketers still struggle with identifying the differences between short-term and long-term marketing strategies. The short of it is any communication that intends to evoke an immediate response from the market, while the length of it intends to create long-term memories and changes in human behavior. These two dimensions are both important to commercial success but must be balanced in an appropriate manner to deliver the best results.

The pandemic has presented some unforeseen opportunities for advertisers, such as the significant reduction in media costs. This decline in global ad spending corresponded with a considerable increase in media consumption. As a result, marketers who can maintain investments in brand-building activities have the chance to get more value for their money as per this report.

 

 

 

 

The shift towards short-term thinking has been influenced by a range of factors, including the rise of digital media, an emphasis on proving the value of advertising, and a reduction in investment in longer-term brand-building efforts that got even stronger after COVID-19. By prioritizing short-term gains at the expense of long-term growth, marketers risk reducing the potential profit of their brands over time.

The TLATSOI concept still continues to evolve and challenge traditional marketing thinking. Companies must prioritize both brand building and performance marketing, and integrate these two approaches to achieve sustained growth and profitability. This requires a media-neutral approach that balances short-term and long-term goals, encourages cross-functional collaboration, and uses data and analytics to optimize campaigns in real time. By taking this approach, companies can create a sustainable competitive advantage that drives incremental profits over time.

Companies that prioritize performance marketing over the brand building are likely to experience diminishing returns over time. This is because a focus on short-term sales at the expense of brand building leads to a lack of customer loyalty, which can ultimately harm long-term growth. In fact, a report from the Marketing Accountability Standards Board found that companies that prioritize short-term sales over the long-term brand building are more likely to experience negative revenue growth in the long run.

In order to achieve sustained growth and profitability, companies must take a holistic approach to their marketing strategies. This means breaking down the silos between brand and performance marketing, and encouraging cross-functional collaboration across teams. It also means aligning marketing efforts with overall business goals and objectives and leveraging data and analytics to optimize campaigns in real time.

Marketers are shifting their attention towards enhancing the online customer experience as a key factor for brand building/digital branding in response to the growing trend of e-commerce. A recent survey found that 64% of marketers are prioritizing the improvement of online CX. Additionally, 47% of respondents plan to expand their reach by increasing the number of online channels they sell through, while 40% are investing in e-commerce technology. Another 31% are upgrading their supply chain and product availability to better meet the needs of online consumers.

 

 

 

 

As a result of the shift to e-commerce, and more consumers staying at home and relying on digital channels to make purchasing decisions, marketers must ensure their products and services are visible and engaging in these channels. This requires a comprehensive approach that takes into account the changing consumer behavior and preferences in the online marketplace.

The siloed approach to brand and performance marketing is no longer effective in today’s fast-paced business environment. Companies must prioritize both brand building and performance marketing, and integrate these two approaches to achieve sustained growth and profitability. By doing so, they can create a sustainable competitive advantage that drives non-normal incremental profits over the long term.

Firstly, it reinforces the importance of investing in both long-term brand building and short-term sales activation. While short-term activation is essential for driving sales and immediate ROI, over-reliance on it can lead to a decline in brand equity and future sales.

On the other hand, long-term brand building, which has often been seen as a frivolous investment with questionable returns, is shown to have a significant impact on both short and long-term outcomes. Strong brand-building campaigns not only increase brand equity but also have a high likelihood of driving short-term sales. Good examples of this are Airbnb, Adidas, among many others.

This newfound understanding of the asymmetry of long and short-term effects should lead marketers to consider their investment strategies more carefully, balancing the need for short-term sales with the long-term health of their brand. By framing campaigns as “lasting” rather than “long”, marketers may also be more successful in gaining budget approval from CFOs who may be wary of the perceived long-term financial implications of advertising investments.

Overall, taking a balanced and strategic approach to advertising investment, understanding the different effects of long and short-term campaigns, and seeking to achieve harmony between them.

This requires a media-neutral approach that balances short-term and long-term goals, encourages cross-functional collaboration, and leverages data and analytics to optimize campaigns in real time. Companies must break down the silos between brand and performance marketing, align marketing efforts with overall business goals, and take a holistic approach to their marketing strategies.

A balanced approach to advertising investment is necessary for sustained growth and profitability. Companies must integrate brand and performance marketing, prioritize long-term brand building, and optimize campaigns for success with the help of an expert B2B growth marketing agency. By doing so, they can create a sustainable competitive advantage that drives incremental profits over time.

 

Sales Qualified Leads (SQL) and Marketing Qualified Leads (MQL) are two different types of leads.

In the world of B2B marketing, leads are crucial for driving growth and revenue. However, not all leads are created equal. Sales Qualified Leads (SQL) and Marketing Qualified Leads (MQL) are two different types of leads that require different strategies for nurturing and conversion. It is important for companies to align their efforts in qualifying, nurturing, and converting these leads for optimal growth. In this blog post, we’ll explore the importance of aligning SQL and MQL strategies and offer some strategies for successfully integrating them in order to drive optimal growth for your B2B business.

SQLs are leads that have been vetted and qualified by the sales team as having a high likelihood of converting into paying customers. These leads have typically gone through a series of qualifying questions and have demonstrated a clear need or interest in the company’s products or services. On the other hand, MQLs are leads that have been identified by the marketing team as having potential but require further nurturing and qualification before being handed off to the sales team.

One of the main reasons why alignment between SQL and MQL strategies is so important is because it helps to ensure that the sales team is working on the most promising leads. When the sales and marketing teams are not aligned on the lead qualification process, it can lead to confusion and inefficiencies, which can ultimately hinder growth. By aligning SQL and MQL strategies, companies can ensure that the sales team is focusing on the most promising leads, while the marketing team is working on nurturing and qualifying the rest.

Another key benefit of alignment is that it can help to improve the customer experience. When both teams are working together, they can develop a more cohesive message and strategy for reaching and engaging with customers. This can lead to more effective marketing campaigns, successful sales efforts, and ultimately happier and more loyal customers.

So, how can companies successfully align their SQL and MQL strategies? One strategy is to establish clear and measurable criteria for both teams to use when qualifying leads. This can include criteria such as job title, budget, and decision-making authority. By setting these criteria and regularly measuring progress towards them, companies can ensure that both teams are working towards the same objectives.

Another important strategy is to establish clear lines of communication between the sales and marketing teams. This can include regular meetings or check-ins to ensure that both teams are aware of what the other is doing and to identify any potential areas of conflict or duplication of effort.

In addition, companies can also benefit from implementing marketing automation tools to help streamline the lead qualification and nurturing process. These tools can help to automate repetitive tasks, such as lead scoring, lead nurturing and lead segmentation, and can also provide valuable insights into customer behavior and preferences.

Finally, it’s also important to ensure that both teams are properly trained and equipped to do their jobs. This can include providing salespeople with the necessary tools and resources to effectively follow up on leads, as well as providing marketers with the training and technology they need to create effective campaigns.

In conclusion, alignment between SQL and MQL strategies is crucial for driving optimal growth for B2B businesses. By establishing clear lead qualification criteria, establishing clear lines of communication, implementing marketing automation tools, and ensuring proper training, companies can successfully integrate their SQL and MQL efforts, resulting in increased revenue and improved customer satisfaction.

Contact us today to learn more about how we can help your business thrive with our B2B growth marketing services.

 

“A race isn’t won until it’s over. You must always be faster and better than the others.”
~Niki Lauda

In the world of B2B marketing, standing out in the crowd and staying ahead of the competition can be challenging. That’s where the analogy of a B2B Acceleration Formula approach comes into play. Inspired by the high-speed world of Formula One racing, this approach helps businesses turbocharge their growth and achieve rapid success.

Based on this study by McKinsey & Company, B2B companies that implement a growth-oriented mindset can achieve 2.3 times higher revenue growth than their competitors. By implementing the B2B Acceleration Formula, you’ll be able to supercharge your marketing strategies, driving unprecedented results and leaving your competitors in the dust.

 

The B2B Acceleration Formula: Mastering the Art of High-Speed Growth

The B2B Acceleration Formula is all about taking the elements that make Formula One racing so successful and applying them to your business strategies. A recent Gartner report revealed that 77% of B2B companies struggle with digital transformation, making it essential to adopt new approaches for growth.

Measuring Success: Key Performance Indicators for the B2B Acceleration Formula

To ensure your B2B Acceleration Formula is working effectively, it’s crucial to measure your results and make data-driven decisions. A study by MIT Sloan Management Review found that organizations that use analytics to inform their decisions are 5% more productive and 6% more profitable than their competitors.

By tracking key performance indicators (KPIs), you’ll be able to assess the impact of your strategies and make adjustments as needed.

A. Lead Generation and Conversion Rates

One of the primary goals of the B2B Acceleration Formula is to generate leads and drive sales. Track the number of leads generated, as well as conversion rates, to determine the effectiveness of your marketing efforts. Companies with a formalized marketing and sales alignment process can achieve 208% higher marketing revenue than those without.

B. Revenue Growth

Monitor your revenue growth as a direct indicator of the success of your B2B Acceleration Formula. Rapid business growth should translate to increased revenue, so be sure to track this metric closely.

Pit Stops and Adjustments: Continuously Refining Your B2B Acceleration Formula

Just like in Formula One racing, it’s essential to make pit stops and adjustments to ensure optimal performance. Continuously refine your B2B Acceleration Formula, leveraging data and insights to make informed decisions and improve your strategies. A study by the Harvard Business Review found that organizations that prioritize learning are 46% more likely to be first to market and 58% more prepared to meet future demands.

A. A/B Testing and Optimization

Conduct A/B testing on various aspects of your marketing efforts, such as email subject lines, ad copy, and landing pages, to determine what works best for your audience. Use these insights to optimize your campaigns and boost your results. Research by Invesp found that companies using A/B testing can generate up to 67% more leads and 49% more revenue.

B. Market Research and Competitive Analysis

Stay informed about industry trends, emerging technologies, and competitor strategies. By conducting regular market research and competitive analysis, you can adapt your B2B Acceleration Formula to stay ahead of the curve and maintain your competitive edge. According to a study by the Content Marketing Institute, 74% of top-performing B2B marketers use market research to inform their content strategy.

C. Customer Feedback and Satisfaction

Listen to your customers and incorporate their feedback into your marketing strategies. By prioritizing customer satisfaction and addressing their pain points, you’ll be able to build stronger relationships and foster loyalty. A report by Salesforce found that 80% of customers consider the experience a company provides to be as important as its products or services.

D. Ongoing Learning and Development

Invest in ongoing learning and development for your team to ensure they stay up to date on the latest marketing trends, technologies, and best practices. This commitment to continuous improvement will help you maintain your competitive advantage and drive long-term success. The World Economic Forum predicts that in the future, more than half of all employees will require significant reskilling and upskilling.

By implementing the B2B Acceleration Formula, your business can turbocharge its growth and stay ahead of the competition. By focusing on streamlined processes, high-performance teams, cutting-edge technology, and agile decision-making, you’ll be well on your way to achieving rapid business growth and success. Embrace this Formula One-inspired approach and watch your business race to the finish line.

 

In the fast-paced world of B2B marketing, staying ahead of the competition and achieving rapid growth requires a proactive approach, strategic thinking, and innovative strategies. By adopting the B2B Acceleration Formula, businesses can harness the power of Formula One racing tactics to drive their growth and achieve success.

As you continue to implement and refine the B2B Acceleration Formula, keep in mind the importance of agility, adaptability, and a commitment to continuous improvement. By staying abreast of industry trends and evolving technologies, leveraging data-driven insights, and investing in your team’s ongoing learning and development, your business can maintain its competitive edge and continue to thrive.

With the B2B Acceleration Formula in place, you’ll be able to navigate the challenging landscape of B2B marketing, leaving your competitors in the dust and securing a place at the forefront of your industry. So, buckle up and prepare for a thrilling ride as you turbocharge your business growth with the Formula One approach to B2B marketing success.

Ready to leave your competition in the dust and accelerate your business growth like never before? Don’t miss out on the B2B Acceleration Formula advantage!

Join our exclusive community of growth-minded professionals today, and gain access to invaluable resources, expert insights, and cutting-edge strategies that will help you supercharge your marketing efforts.

Click the button below to get started on your journey to unparalleled success. Let’s race to the finish line together! 🏁

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Demand generation strategies refer to the marketing efforts aimed at creating and nurturing demand for a company’s products or services.

Building brand recognition, boosting website traffic, and securing prospective leads are all achievable goals with a solid and tested demand generation strategy.

Demand gen is somewhat different from lead generation but essentially acts as the antidote to silos between sales and marketing departments. Therefore, demand creation is your answer if you want to engage your audience and bring in more customers but in a more sustainable way.

Demand generation or demand gen is a marketing tactic that aids in boosting interest and awareness in a company’s goods or services with the primary goal of developing long-lasting relationships with your ideal customers. A reasonable, comprehensive, and all-encompassing procedure that often involves several key companies’ marketing divisions to help achieve this.

Demand generation is commonly referred to as a funnel, much like conversion routes. The objective is to move prospects through the buying process while also converting them into qualified leads, which you can then convert into new customers.

It involves a range of tactics and strategies aimed at driving leads and conversions and ultimately, boosting revenue. In today’s digital age, demand generation has become more important than ever, as businesses look for ways to stand out in a crowded online marketplace.

Importance of High-Quality Conversions

High-quality conversions refer to leads that are more likely to result in a sale. These conversions are often characterized by a high level of engagement with a company’s brand and a strong interest in the products or services being offered.

While generating any kind of conversion is important, high-quality conversions are particularly valuable because they are more likely to result in long-term customer relationships and repeat business.

10 Proven Demand Generation Strategies

A. Segment Your Target Audience
One of the first steps in any successful demand generation campaign is to segment your target audience. This means breaking down your potential customer base into smaller, more defined groups based on shared characteristics such as demographics, behavior, and interests. By doing so, you can tailor your marketing efforts to better resonate with each specific group and increase the chances of a high-quality conversion.

B. Invest in Content Marketing
Content marketing is a powerful demand-generation tool that involves creating and sharing valuable, relevant, and consistent content with your target audience. This content can take many forms, including blog posts, videos, infographics, and more. The goal is to educate, engage, and build trust with your target audience, thereby increasing the likelihood of a high-quality conversion.

C. Utilize Email Marketing
Email marketing is another essential demand generation strategy that can help drive high-quality conversions.

By sending targeted, personalized emails to your subscribers, you can build relationships, educate them about your products or services, and ultimately, drive them toward a sale. According to a study by the Direct Marketing Association, email marketing has an average ROI of 4300%, making it a highly effective demand generation tool.

D. Leverage Social Media
Social media has become an increasingly important demand generation channel in recent years, as more and more consumers spend time on social platforms.

By creating a strong presence on social media, you can build relationships with your target audience, drive engagement, and ultimately, generate high-quality conversions. It’s important to choose the right social media platforms for your business, based on where your target audience is most active.

E. Focus on Search Engine Optimization (SEO)
Search engine optimization (SEO) is the process of optimizing your website to rank higher in search engine results pages (SERPs) for specific keywords related to your products or services. This can help drive more traffic to your site, increasing the chances of a high-quality conversion.

A well-optimized website can also improve the user experience, making it easier for visitors to find what they are looking for and ultimately, increasing the likelihood of a conversion.

F. Use Influencer Marketing
Influencer marketing involves partnering with individuals who have a large following on social media or other online platforms, to promote your products or services. By leveraging the influence of these individuals, you can reach a wider audience, drive engagement, and ultimately, generate high-quality conversions.

It’s important to choose the right influencer for your business, based on the interests and behavior of your target audience.

G. Implement Retargeting Ads
Retargeting ads involve showing ads to people who have already interacted with your brand, either by visiting your website or engaging with your social media channels.

By showing these ads to individuals who have shown an interest in your business, you can drive them back to your website and increase the chances of a high-quality conversion. According to a study by AdRoll, retargeting ads have an average conversion rate of 10%, making them a highly effective demand-generation tool.

H. Utilize Landing Pages
Landing pages are specific pages on your website that are designed to convert visitors into leads. By creating targeted, high-converting landing pages, you can drive more high-quality conversions for your business. These pages should be designed with a clear call-to-action (CTA), making it easy for visitors to take the next step toward a sale.

I. Invest in Paid Advertising
Paid advertising, such as Google Ads and Facebook Ads, can help drive more traffic to your website and increase the chances of a high-quality conversion.

By targeting specific keywords and demographics, you can reach a highly-qualified audience who is more likely to convert. It’s important to monitor your advertising efforts and make adjustments as needed, to ensure that you are getting the best possible return on investment (ROI).

J. Offer a Free Trial or Demo
Offering a free trial or demo of your products or services can be a highly effective demand-generation strategy. By allowing potential customers to experience your offerings firsthand, you can build trust, educate them about your business, and ultimately, increase the chances of a high-quality conversion. According to a study by Software Advice, free trials are the most effective conversion optimization technique, with an average conversion rate of 14.6%.

In conclusion, demand generation is an essential component of any successful marketing strategy.

We strongly recommend companies build in-house Demand Centers and align them with outsourced B2B growth scientists/specialists. Demand Centers guide customer journeys by combining centralized demand generation and informed sales response.

B2B marketing and sales are changing due to digital tech development and everyday more complex buyer behavior. To overcome challenges, the creation of Demand Centers with the help of expert growth marketers will help centralize demand generation and lead management as supported by Boston Consulting Group. When properly executed, they can result in striking outcomes. This improves efficiency, skills, and reach, boosting growth at a lower cost.

Maximize your demand generation efforts with Awesomedia B2B Growth Marketing Agency – Schedule a free consultation today!

 

On August 18, 2022, a new SEO milestone came into the picture. Google published a Search update that is currently having a significant impact on the content and inbound marketing community. This new algorithm tweak is focusing now on removing content solely created for SEO purposes off the top of the SERPs. This affects not only specific pages but whole websites, therefore, improving quality rather than quantity content, from human to human. must be the norm now.

Earlier (smaller) Google upgrades tended to target specific pages with penalties. The HC upgrade is rumored to have the ability to send whole websites to SERP-hell in addition to having an effect on the ranks of single pages with low-quality content.

According to Google’s announcement, websites’ rankings will take place within the next weeks after this announcement as a result of the adjustments to Helpful Content (HC). The major goal of the change is quite a noble idea and is to make searching more convenient for everyone, however, it will probably represent a challenge to current and future SEO tactics.

A measure like this is certain to have an impact since it strongly dissuades individuals from carrying out more grey- and black-hat SEO experiments with murkier keyword- and content-related tactics. On your roadmap for organic growth, a fine like this may cause you to fall months behind.

To avoid the metaphorical floodgates of your organic traffic stream opening, quick action is usually required. This will stop your website from completely sinking in the search engine rankings. Although they can’t possibly scan all websites at once, the meaning of quick is rather flexible, and by the criteria of the new algorithm, it will take some time for the crawler bots to re-index everything. Simple SEO errors like keyword stuffing and duplicate content will be severely penalized by Google, as will anything that lacks authenticity or even appears to have been created by a person.

Most marketers used to be primarily concerned with getting new pages up, functioning, and indexed by Google. Then, several little adjustments and improvements would be made to maintain it. By allowing their content specialists to take a closer look at the sites, these would not only concentrate on things like adding essential internal linking, but also on increasing the readability of the pages. Now, instead of putting up pages, the emphasis must be on producing high-quality content that adds value for the user before putting up the pages and getting them indexed. As mentioned above, the quality vs. quantity + human-to-human (HTH) approach is worth pondering now, and AI-generated content must be thought of extremely carefully twice before.

How to maintain strong SEO after Google update

To maintain a strong online presence after the Page Experience Update, it’s important to focus on the following:

Speed:

Make sure your website loads quickly, as slow-loading websites can negatively impact the user experience and lead to lower search engine rankings.

Mobile-friendliness:

Ensure that your website is optimized for mobile devices, as more and more users are accessing the internet through their mobile devices.

Intrusive interstitials:

Avoid using pop-ups or other intrusive interstitials that can make it difficult for users to access your content.

Quality Content:

Above all, make sure that your website contains high-quality, relevant content that provides value to users.

Future updates and projections in the world of search engine optimization

Artificial Intelligence:
Google is increasingly using artificial intelligence in its search algorithms, which means that the way that search results are generated is becoming more sophisticated. As a result, it’s important to focus on creating high-quality, relevant content that is optimized for search engines.

Voice Search:
With the increasing popularity of voice-activated virtual assistants like Amazon’s Alexa and Google Home, it’s becoming more important to optimize for voice search. This means that you should focus on creating content that is concise, easily understood, and uses natural language.

Local Search:
As more and more people use their mobile devices to search for local businesses, it’s becoming increasingly important to focus on local search optimization. This includes claiming your Google My Business listing, creating a strong presence on local directories, and ensuring that your website is optimized for local search.

AI-generated content, pros, and cons

Google’s search algorithms have become increasingly sophisticated and are capable of understanding and ranking AI-generated content. However, there are pros and cons to using AI-generated content for search engine optimization.

Pros:

Speed:
AI-generated content can be created quickly and efficiently, which can help you to keep your website up-to-date with fresh content.

Consistency:
AI-generated content can be highly consistent, which is important for maintaining a strong online presence.

Scale:
AI-generated content can be generated on a large scale, which can be useful for websites with a lot of pages.

Cons:

Quality:
AI-generated content can lack the creativity and nuance of human-generated content, which can lead to a lower-quality user experience.

Relevance:
AI-generated content may not always be highly relevant to a specific topic or audience, which can negatively impact search engine rankings.

Uniqueness:
AI-generated content is often not unique, which can lead to duplicate content issues and penalties from search engines.

 

Some thoughts:

Copywriting dramatically changed in the modern world with the Internet. And there is something that is strongly missing that David Ogilvy the Father of copywriting and modern advertising used to point out very fiercely when stating: “Good writing is not a natural gift. You have to learn to write well.” Writing copy for several businesses from various spheres of life without having the need to focus on a single market niche became the norm for most copywriters. Probably going back to Ogilvy’s roots, or reading the Roman-Raphaelson book on copywriting might help to unlearn what’s learned, therefore, if we want to write for humans, we must “Write the way we talk. Naturally.”-Quoting Ogilvy.

Google places a high priority on material that is crafted to fully meet users’ search intentions. Simply said, your specialists are the most knowledgeable individuals in your firm and are thus most likely to meet that demand. To get the text flowing like a joyful torrent from a mountaintop, you might need to bring in a copywriter, but the ideas should originate from the spring of that stream.

• “A consumer is not a moron. She’s your wife. Don’t insult her intelligence, and don’t shock her.” – David Ogilvy in his 1963 book, Confessions of an Advertising Man;
• Write the way we talk. Naturally while dancing around your main keywords yet not as a robot but as a human;
• Pay attention to content relevancy and search intent;
• Never stop testing, and your advertising will never stop improving;
• Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, and who will not settle for the routine;
• The best ideas come as jokes. Make your thinking as funny as possible, have an honest human interaction with the target to get the best ideas for your content without ignoring the desired keywords;
• The more informative your advertising, the more persuasive it will be;
• A good advertisement is one that sells the product without drawing attention to itself;
• Prioritize quality above quantity while making decisions;
• Put the expertise of your specialists on a pedestal and let them do the job for you.

The Role of Personalization in B2B Growth Marketing

As the world of B2B marketing continues to evolve, businesses are finding it increasingly challenging to differentiate themselves from their competitors.

According to a McKinsey report, it was found that personalization can lead to a 5-15% increase in revenue, and businesses that personalize their web experiences see an average increase of 19% in sales. Furthermore, customers are more likely to do business with companies that offer personalized experiences, according to the Boston Consulting Group.

In this environment, personalization has become a critical factor in driving growth and building relationships with customers.

One of the main challenges, many companies are still reporting is among many others, the need to collect and analyze customer data to create personalized experiences. This can be a complex and time-consuming process, as businesses need to ensure they are using customer data in a responsible and ethical way. In addition, there is a risk of over-personalization, which can lead to customers feeling like their privacy is being violated.

In this article, we will explore the role of personalization in B2B growth marketing and provide actionable insights on how to use personalization to drive results, also, we will share several best practices for implementing personalization, and we will also share how some companies are doing it.

The Importance of Personalization in B2B Growth Marketing

In the world of B2B marketing, personalization in B2B growth marketing is more critical than ever. According to our experience, 80% of customers are more likely to do business with a company if it offers personalized experiences. Furthermore, 90% of marketers believe that personalization is the key to success in B2B marketing. These statistics underscore the value that personalization can bring to B2B growth marketing.

Personalization allows businesses to create more targeted and relevant content for their customers. By using customer data to understand their needs and preferences, businesses can tailor their marketing messages to resonate with their target audience. This can lead to higher engagement rates, more effective lead generation, and ultimately, increased sales.

Building Relationships with Personalization

One of the most significant benefits of personalization in B2B growth marketing is the ability to build stronger relationships with customers. When a company offers personalized experiences, customers feel that the business values their individual needs and preferences. This can help to create a sense of loyalty and trust that is difficult to achieve through generic marketing messages.

To build strong relationships with personalization, businesses need to start by collecting data about their customers. This can include information about their industry, job title, pain points, and interests. By using this data to create customer personas, businesses can develop a deeper understanding of their target audience and create personalized experiences that speak to their specific needs.

Personalization can be applied to all aspects of B2B marketing, from email campaigns to website content. By using customer data to tailor these experiences, businesses can create a more relevant and engaging experience for their customers. This can lead to higher conversion rates and more effective lead generation.

Personalization Impact On B2B Lead Generation

Statista conducted a global study back in 2021, during COVID-19, named: “Personalization Impact on Revenue Worldwide in 2021, by Industry.” This study summarizes the results of a survey conducted among businesses worldwide to determine the impact of personalization on their revenue. The survey found that personalization has a significant impact on revenue across various industries, with 60% of businesses reporting that personalization has had a positive impact on their revenue.

The survey suggests that personalization is becoming an increasingly important factor in driving revenue growth for businesses around the world.

Personalization is not just about building relationships, it is also a powerful tool for driving monetary results. According to a study by Monetate, personalized emails have an average open rate of 29.3%, compared to a 5.4% open rate for non-personalized emails. Furthermore, personalized product recommendations can lead to a 70% increase in add-to-cart rates.

Personalization Benefits For B2B Sales

Higher engagement rates: Personalized marketing messages are more likely to capture the attention of potential customers and hold their interest. This can lead to higher engagement rates and more effective lead generation.

Increased trust and credibility: When marketing messages are tailored to the specific needs and preferences of individual customers, they are more likely to be perceived as trustworthy and credible. This can help build stronger relationships with potential customers and increase the likelihood of conversion.

More effective targeting: An effective personalization impact on B2B lead generation allows businesses to target their marketing efforts more effectively, focusing on the specific needs and pain points of their target audience. This can lead to more effective lead generation and a higher likelihood of conversion.

Improved customer experience: Personalization can create a more engaging and personalized customer experience, which can improve customer satisfaction and increase the likelihood of repeat business.

Some B2B Personalization Case Studies

 

 

HubSpot: HubSpot is a popular marketing automation platform that uses personalization to improve lead generation and customer engagement. The company uses customer data to create personalized email campaigns and website content, tailoring the messaging to the specific needs and interests of each customer.

Intercom: Intercom is a customer messaging platform that uses personalization to create targeted campaigns that resonate with their customers. The company uses customer data to segment their audience and create personalized email campaigns that drive engagement and improve conversion rates.

Salesforce: Salesforce is a leading CRM platform that uses personalization to create more meaningful interactions with their customers. The company uses customer data to create targeted email campaigns, personalized landing pages, and tailored sales pitches that speak directly to the specific needs and pain points of their customers.

Drift: Drift is a conversational marketing platform that uses personalization to create more engaging conversations with their customers. The company uses customer data to create personalized chatbots that guide customers through the sales process, answering their questions and providing targeted recommendations.

Marketo: Marketo is a marketing automation platform that uses personalization to improve lead generation and customer engagement. The company uses customer data to create personalized email campaigns and website content that speak directly to the specific needs and interests of each customer.

Netflix: Netflix is a well-known media streaming company that uses personalization to improve customer engagement and retention. The company uses customer data to personalize content recommendations, offering suggestions based on a user’s viewing history and preferences.

Hopper: Hopper is a travel app that uses personalization to improve the customer experience. The app uses customer data to create personalized flight and hotel recommendations, tailored to the specific needs and interests of each user.

Spotify: Spotify is a music streaming platform that uses personalization to improve customer engagement and retention. The company uses customer data to create personalized playlists and recommendations, tailoring the music selection to the specific tastes and preferences of each user.

Stitch Fix: Stitch Fix is an online clothing retailer that uses personalization to create a more engaging and personalized shopping experience. The company uses customer data to create personalized style recommendations, tailoring the clothing selection to the specific tastes and preferences of each user.

Warby Parker: Warby Parker is an eyewear company that uses personalization to improve the customer experience. The company uses customer data to create personalized style recommendations, helping customers find the perfect pair of glasses that fit their specific needs and preferences.

Dollar Shave Club: Dollar Shave Club is a subscription-based service that delivers shaving products to its customers. The company uses personalization to tailor its product recommendations to each customer’s individual needs and preferences, increasing customer engagement and retention.

Dollar Shave Club’s success with personalization can be attributed to its ability to collect and analyze customer data. By understanding their customers’ shaving habits and preferences, the company can create personalized product recommendations that resonate with their target audience.

Bonobos: Bonobos is an online clothing retailer that uses personalization to improve the customer experience. The company offers personalized style recommendations to its customers, using customer data to create tailored outfit suggestions that fit their specific tastes and preferences.

Bonobos’ success with personalization can be attributed to its ability to create a more engaging and personalized shopping experience. By tailoring its product recommendations to each customer’s individual needs and preferences, the company can create a more meaningful connection with their target audience, leading to increased engagement and retention.

The Honest Company: The Honest Company is a wellness and lifestyle brand that uses personalization in B2B growth marketing to improve customer engagement and retention. The company offers personalized product recommendations to its customers, using customer data to create tailored product suggestions that fit their specific needs and preferences.

The Honest Company’s success with personalization in B2B growth marketing can be attributed to its ability to create a more targeted and relevant customer experience. By using customer data to create personalized product recommendations, the company can create a deeper connection with their target audience, leading to increased engagement and loyalty.

Bombas: Bombas is an online sock retailer that uses personalization in B2B growth marketing to improve the customer experience. The company offers personalized product recommendations to its customers, using customer data to create tailored product suggestions that fit their specific needs and preferences.

BarkBox: BarkBox is a subscription-based service that delivers pet products to its customers. The company uses personalization to tailor its product recommendations to each customer’s individual needs and preferences, increasing customer engagement and retention.

Thinx: Thinx is a women’s underwear retailer that uses personalization to create a more engaging and personalized shopping experience. The company offers personalized style recommendations to its customers, using customer data to create tailored product suggestions that fit their specific tastes and preferences.

Blue Apron: Blue Apron is a meal kit delivery service that uses personalization to improve the customer experience. The company offers personalized meal recommendations to its customers, using customer data to create tailored meal suggestions that fit their specific dietary preferences and restrictions.

FabFitFun: FabFitFun is a subscription-based service that delivers beauty and wellness products to its customers. The company uses personalization to tailor its product recommendations to each customer’s individual needs and preferences, increasing customer engagement and retention.

Awesomedia’s Best Practices for Effective Personalization in B2B Growth Marketing: Insights From Our Experts

 

 

To effectively use personalization in B2B growth marketing, businesses need to follow best practices that ensure they are using customer data in a responsible and effective way. We are glad to share the most important with you.

Respect customer privacy: Personalization should never come at the cost of customer privacy. Businesses need to be transparent about how they collect and use customer data and ensure they are complying with relevant data privacy regulations.

Collect relevant customer data: To effectively use personalization in B2B growth marketing, businesses need to collect relevant customer data. This can include information about their industry, job title, pain points, and interests. By using this data to create customer personas, businesses can develop a deeper understanding of their target audience and create personalized experiences that speak to their specific needs.

Use data responsibly: Personalization should never come at the cost of customer privacy. Businesses need to be transparent about how they collect and use customer data and ensure they are complying with relevant data privacy regulations. In addition, businesses need to use customer data in a responsible and ethical way, ensuring that they are not over-personalizing their marketing messages or violating customer trust.

Develop targeted marketing campaigns: Elevate social proof by using proximity campaigns to reference happy customers in the same industry to your other prospects. Personalization can be applied to all aspects of B2B marketing, from email campaigns to website content.

By using customer data to tailor these experiences, businesses can create a more relevant and engaging experience for their customers. This can lead to higher conversion rates and more effective lead generation. Implement personalized direct marketing campaigns for opt-in clients with a unique customer experience and clever content marketing.

Take social media lead generation off social media by emailing personalized messages to those who follow and engage on the social media profile. Launch postcard retargeting for high-intent website visitors personalized at the product category level with a return on ad spend of 30-to-1, for this, you can use zero-party data to identify users and send relevant ad experiences by using dynamic creative optimization tools to offer personalized messaging for consumers using consented first-party data..

Use automation to deliver personalized experiences at scale: Leverage Programmatic DOOH (Digital out-of-home) to deliver personalized messages and achieve sustainable development goals, deliver hyper-personalized digital experiences, and cultivate customer success, retention, and loyalty to grow recurring revenue substantially.

ABM Strategy is highly recommended when targeting opt-in clients, this way, personalization, an distinctive customer experience, and clever content marketing strategies develop smoothly. Reach out with engraved gifts and handwritten notes with special packaging to delight top prospects and clients.

Engage the audience’s five senses during video calls and webinars to bring virtual experiences to life. Send personalized emails directly to invitees to grab attention and create an opportunity for personalized engagement and question-answering.

Continuously measure and optimize: Personalization is only effective if it is based on accurate and relevant data. To achieve this, businesses should use marketing automation tools to deliver personalized experiences at scale.

To ensure that personalization in B2B growth marketing is driving results, businesses need to continuously measure and optimize their marketing campaigns. This can involve A/B testing different personalization strategies and analyzing the results to identify what is working and what needs improvement. By continuously refining their personalization strategies, businesses can improve their customer engagement and drive more sales over time. Transactional data to provide timely, actionable insights and reach out with the right offer at the right time, is highly recommended.

 

Unlock the power of personalization today and take your B2B growth marketing to the next level with Awesomedia. Let’s have a chat today and discuss how we can add value to your next B2B project!

How Empowering Consumers Leads to Stronger Brands

As concerns over online privacy continue to grow, companies are racing to find new ways to provide their customers with reassurance. In this age of privacy, it’s essential for companies to take a privacy by design marketing approach to build trust with their customers and protect their personal information.

Having a privacy policy or being compliant with regulations isn’t enough anymore as this article by Deloitte confirms. Consumers want to know that companies treat their personal information with the respect and care it deserves.

As online privacy becomes a growing concern for consumers. Pew Research Center shared that 79% of US adults are concerned about the way their data is being used by companies. Companies need to implement strategies to protect and respect the personal information of their customers. Companies need to embrace ‘Privacy by Design marketing’ to put consumers in control of their data and empower them to make informed decisions about its use.

According to research by Google/Ipsos, a privacy-centric approach to marketing can actually enhance brand trust, instead of reducing it. The majority of internet users surveyed across Asia Pacific, North America, and Europe stated that they were more likely to do business with companies that offer them control over their personal information. Additionally, many respondents also said that they would be more inclined to recommend these companies to their friends and family.

Companies that embrace Privacy by Design marketing also enjoy a competitive advantage. Over 70% of online participants in Europe and North America stated they would choose a company that offers them control over their personal information, rather than one that doesn’t.

Marketing ideas from our experts:

A study by Accenture found that 83% of consumers are willing to share their data in exchange for a more personalized experience ( from communication to conversation for greater personalization). This suggests that there is a balance to be struck between privacy and personalization and that companies can use privacy by design principles to find that balance. Although consumers believe that digital experiences have fallen short of their expectations, they are more likely to make purchases from a company that shows them a personal touch.

Privacy by Design marketing can take on many forms, such as offering easy-to-use privacy tools and settings, providing transparency about data collection, and allowing consumers to opt-in or opt-out of data collection practices. By adopting these practices, companies can demonstrate their commitment to protecting the personal information of their customers and build brand trust.

For example, a B2B growth marketing agency could work with a financial services company to develop a mobile app that uses data to provide personalized financial advice. By implementing privacy by design principles such as allowing users to opt out of data collection, using analytics, and Martech to influence the whole organization into a user-focused organization by creating a continuous cycle of listening to users, testing, and iterating, and being transparent about how data is used, the company could build trust with users and increase engagement with the app.

Deloitte found out, that companies that implement privacy by design principles can see a return on investment of up to 40 times the initial cost. This suggests that investing in privacy can have tangible benefits for companies in terms of customer loyalty, brand reputation, and revenue.

For example, a B2B growth marketing agency could work with an e-commerce company to develop a privacy-focused marketing campaign that emphasizes the company’s commitment to protecting customer data. By using targeted ads and social media posts that highlight the benefits of shopping with a privacy-focused company, the agency could help the company attract new customers and build loyalty with existing ones.

Respecting people’s online safety and privacy, delivering relevant ad experiences, and providing positive privacy experiences that go beyond basic privacy tools. A positive privacy experience can improve people’s perception of a brand, while a poor privacy experience can be as severe as a data breach.

Marketers can improve privacy practices by asking people about their privacy settings, being transparent with privacy policy updates, and seeking consent before personalizing experiences. Implementing all three steps can lead to a 37% increase in feelings of control and improve trust, marketing effectiveness, and brand resilience.

Conducting Privacy Audits: A B2B growth marketing agency can help companies assess their current data privacy practices, identify areas of improvement, and develop an action plan to address any gaps.

Implementing Opt-in Strategies: A B2B growth marketing agency can help companies implement opt-in strategies, where customers have to explicitly consent to the collection and use of their personal data. This approach empowers customers to make informed decisions and ensures that companies are only collecting data that is necessary for their business operations.

Providing Privacy-Centric Tools: A B2B growth marketing agency can help companies provide easy-to-use privacy tools and settings, such as allowing customers to view and delete their personal data, or giving them the ability to control the types of marketing messages they receive. This helps to build trust with customers and shows that the company is committed to protecting their privacy.

Developing Opt-In Campaigns: A B2B growth marketing agency can help companies develop targeted opt-in campaigns that allow consumers to control what data is being collected and how it’s being used. This could involve creating custom landing pages that clearly explain the benefits of opting-in and providing a seamless user experience that makes it easy for consumers to make informed decisions about their data.

Creating Personalization Strategies: Personalization is a key component of privacy by design marketing, as it allows companies to deliver relevant content and offers to consumers while respecting their privacy. A B2B growth marketing agency can help companies develop effective personalization strategies that use data in a responsible and ethical way, while still delivering value to the consumer.

Implementing Transparent Data Practices: Companies that are transparent about what data is being collected and how it’s being used are more likely to build trust with consumers. A B2B growth marketing agency can help companies implement transparent data practices by developing clear and concise privacy policies, using plain language that’s easy for consumers to understand, and providing regular updates on any changes to data practices.

Developing Privacy-Centric Products: A B2B growth marketing agency can work with companies to develop privacy-centric products that put consumers in control of their data. This could involve creating products that allow consumers to easily delete their data, providing granular privacy settings that allow consumers to control what data is being collected, or implementing security features that protect consumer data.

Conducting Privacy Audits: A B2B growth marketing agency can help companies conduct privacy audits to identify any potential privacy risks and ensure that data practices are aligned with current regulations. This could involve reviewing data collection practices, assessing data security measures, and developing action plans to address any areas of concern.

In conclusion, embracing Privacy by Design marketing is essential for companies looking to establish brand trust and resilience. A privacy-centric approach to marketing can lead to a competitive advantage, an increase in brand trust and preference, and a positive impact on ad relevance.

By empowering consumers and putting them in control of their personal information, brands can build trust, enhance their reputation, and ultimately, drive business growth. Would you like to discuss in detail this topic? Let’s book a time and chat!

Understanding Buying Friction: A Key to B2B Growth

Buying friction refers to any obstacle or inconvenience that a potential customer faces when trying to purchase a product or service. As the B2B landscape becomes increasingly competitive, businesses are constantly searching for ways to optimize their sales processes and streamline the customer experience.

In today’s fast-paced, digital world, buyers expect a seamless and straightforward purchasing process. If a company’s buying process is overly complicated or time-consuming, it’s likely that potential customers will look elsewhere. This is why reducing buying friction is critical for B2B growth and success.

Tailoring the Sales Process to Reduce Buying Friction

One of the key ways to reduce buying friction is to focus on the customer experience. This means understanding the needs and pain points of your target audience and tailoring your sales process accordingly. By offering a personalized and intuitive experience, you can make the purchasing process smoother and more enjoyable for your customers.

Streamlining Internal Processes to Eliminate Buying Friction

Another way to reduce buying friction is by streamlining your internal processes. This could involve automating routine tasks, simplifying your pricing and packaging, and making sure your sales and marketing teams are working together seamlessly. By doing this, you can reduce the time and effort required for customers to complete a purchase, leading to a more positive experience and increased sales.

Investing in Technology to Improve the Buying Experience

A third way to reduce buying friction is by investing in the right technology. This could involve using tools such as chatbots and virtual assistants to help customers quickly and easily find the information they need. It could also involve using data analytics to track and analyze customer behavior, allowing you to identify areas for improvement and make changes that will have a real impact on the customer experience.

10 tips on how to reduce buying friction in B2B sales:

• Offer personalized and intuitive customer experiences tailored to the needs of your target audience.
• Streamline your pricing and packaging to eliminate confusion and simplify the buying process.
• Invest in chatbots and virtual assistants to help customers quickly and easily find the information they need.
• Use data analytics to track and analyze customer behavior, identify areas for improvement, and make changes that will have a real impact on the customer experience.
• Ensure your sales and marketing teams are working together seamlessly to provide a consistent and cohesive message throughout the customer journey.
• Provide transparent pricing and clear information on your products and services to build trust with potential customers.
• Simplify the registration and checkout processes to make it as easy as possible for customers to complete a purchase.
• Offer multiple payment options to accommodate different customer preferences.
• Provide timely and helpful support throughout the customer journey to address any questions or concerns.
• Continuously measure and evaluate your sales processes to identify areas for improvement and optimize the customer experience.

Should We Care About Buying Friction?

Absolutely! With so many factors influencing the purchasing process, it’s crucial for B2B companies to focus on reducing friction if they want to remain competitive and grow their business. According to a survey conducted by Forrester Research, 72% of B2B buyers said they abandoned a purchase due to a complicated buying process. Additionally, a report from Accenture found that companies that invest in reducing buying friction can improve conversion rates by up to 15%.

Some Best Practices of B2B Companies That Have Successfully Reduced Buying Friction

Amazon Business: Amazon Business is an excellent example of a B2B company that has reduced buying friction by streamlining the purchasing process. The company offers business pricing and discounts, real-time price and availability information, and a fast checkout process to simplify the buying process.

Shopify: Shopify is an e-commerce platform that offers a range of features to reduce buying friction, including multiple payment options, easy checkout, and a customizable checkout process. The company also offers a range of apps and integrations to help streamline the buying process for customers.

Salesforce: Salesforce is a leading provider of customer relationship management (CRM) software. The company has reduced buying friction by offering a range of resources to help customers navigate the purchasing process, including webinars, demos, and product tours. Additionally, the company offers a free trial period to allow potential customers to test the software before making a purchase.

Slack: Slack is a popular messaging and collaboration tool that has reduced buying friction by offering a self-service signup process and a range of pricing plans to meet the needs of different businesses. The company also offers a free trial period to allow potential customers to test the software before making a purchase.

Zendesk: Zendesk is a customer service platform that has reduced buying friction by offering a free trial period, transparent pricing, and a range of resources to help customers understand the platform and make informed purchasing decisions.

A B2B growth marketing agency can help B2B companies reduce buying friction by identifying and addressing the key pain points and obstacles that their customers may face during the buying process.

Some Of The Ways We Can Help You Reduce Buying Friction

Conducting customer research: A growth marketing agency can conduct customer research to understand the needs, preferences, and pain points of the target audience. This information can then be used to tailor the sales process and eliminate any sources of friction.

Improving the customer experience: A growth marketing agency can help B2B companies improve the customer experience by streamlining the purchasing process, making it as easy as possible for customers to find and buy products.

Optimizing pricing and packaging: A growth marketing agency can help B2B companies simplify their pricing and packaging to eliminate confusion and reduce the complexity of the buying process.

Leveraging technology: A growth marketing agency can help B2B companies identify and leverage the right technology to support the buying process, such as chatbots, virtual assistants, or data analytics.

Aligning sales and marketing efforts: A growth marketing agency can help B2B companies ensure that their sales and marketing teams are working together seamlessly to provide a consistent and cohesive message throughout the customer journey.

By working with a growth marketing agency to reduce buying friction, B2B companies can improve the customer experience, increase conversion rates, and drive growth in the long term.

By improving the customer experience, streamlining internal processes, and investing in the right technology, companies can increase sales and drive growth in the long term.

Ready to take your B2B growth to the next level? Get in touch with our team of expert B2B growth marketers today!

B2B growth acceleration is easier than even today, thanks to effective B2B growth marketing strategies

Achieving a top B2B growth acceleration is easier than even today, thanks to B2B growth marketing, and its proven b2b marketing strategies, making it one of the cornerstones of modern-day business strategies.

With the increasing competition in the market, it’s critical to maximize your ROI with data-driven B2B growth and actionable B2B marketing campaigns. Whether you are a small business or an established organization, B2B growth marketing can help you achieve your business goals and expand your market share.

As we move into 2023, B2B marketers must adapt to stay ahead of the curve. With changes in technology, consumer behavior, and the business landscape, it’s important to stay up-to-date with the latest trends in the industry for effective B2B growth optimization.

 

 

Let’s dive into some of the top B2B marketing trends for 2023:

Personalization is Key
Personalization is no longer just a buzzword, it’s a must-have for B2B growth marketing. According to a recent report by Evergage, 98% of marketers agree that personalization helps advance customer relationships. Personalization can be achieved by understanding your customers’ pain points and tailoring your marketing messages to meet their unique needs.

Data-Driven Marketing is Crucial
Data-driven marketing has been a buzzword for some time now, but it’s more important than ever in 2023. According to a recent study by McKinsey, data-driven organizations are 23 times more likely to acquire customers, six times more likely to retain customers, and 19 times more likely to be profitable than organizations that are not data-driven.

Marketing Automation is the Future
Marketing automation has been around for some time now, but it’s set to grow even bigger in 2023. According to a recent report by MarketsandMarkets, the global marketing automation software market is projected to grow at a CAGR of 12.8% from 2022 to 2027.

Video Marketing Continues to Grow
Video marketing is not a new concept, but it’s growing rapidly in the B2B space. According to a recent study by Wyzowl, 89% of video marketers say video gives them a good ROI. Additionally, 87% of video marketers say video has increased traffic to their websites.

Influencer Marketing is Here to Stay
Influencer marketing has been around for some time now, but it’s set to grow even bigger in 2023. According to a recent report by Business Insider, the influencer marketing industry is projected to be worth $15 billion by 2022.

B2B Growth Marketing Strategies and Techniques for B2B Growth Acceleration

 

 

In this section, we will take a closer look at some of the most proven B2B marketing strategies and techniques for B2B growth marketing.

Account-Based Marketing (ABM)
Account-based marketing (ABM) is a strategy that focuses on targeting specific accounts with personalized marketing messages. Account-based marketing has been shown to be highly effective in the B2B space. According to a recent study by the Alterra Group, 97% of marketers say that ABM has a higher ROI than other marketing initiatives.

Content Marketing
Content marketing is a technique that involves creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. According to a recent study by the Content Marketing Institute, 91% of B2B marketers use content marketing to reach customers.

Social Media Marketing
Social media marketing is a technique that involves promoting products or services through social media channels. According to a recent study by the Pew Research Center, 72% of adult internet users use social media, making it an important channel for B2B growth marketing.

Search
Another significant trend in B2B growth marketing is the rise of account-based marketing (ABM). ABM is a strategic approach that focuses on individual accounts, as opposed to the entire market, to generate more targeted and personalized marketing campaigns.

By creating a comprehensive customer profile and identifying key decision-makers in a target account, ABM allows marketers to create personalized and relevant content, thereby improving engagement and driving conversion rates.

According to a report by the ITSMA, 87% of marketers who employ ABM consider it a high-value marketing approach, and 73% of those surveyed said that ABM outperforms other marketing investments.

The world of B2B growth marketing is constantly evolving, and it’s crucial to stay up to date with the latest data-driven b2b growth trends and techniques. From the adoption of AI and machine learning to the rise of ABM, there are a variety of innovative strategies that can help businesses unlock explosive growth in 2023 and beyond.

By understanding the unique needs of your target audience and leveraging data-driven b2b growth insights to guide your marketing efforts, you can create a successful growth marketing strategy that drives results and fuels long-term success.

AI and B2B Growth Acceleration

 

The use of artificial intelligence (AI) for efficient B2B growth acceleration has been on the rise over the past few years, and there are strong indications that this trend will continue into 2023 and beyond.

According to recent studies, more and more companies are adopting AI technologies to help them analyze data, automate routine tasks, and gain a competitive edge in the market. In fact, it is predicted that the global market for AI in marketing will reach $13.4 billion by 2025, a significant increase from the $2 billion market in 2019.

One of the main reasons that AI is becoming more prevalent in marketing is its ability to help businesses personalize, automate some customer experiences throughout the journey and innovative B2B growth optimization. By analyzing large volumes of data, AI can help companies gain insights into consumer behavior, preferences, and buying habits. This data can then be used to personalize marketing campaigns and product recommendations, ultimately improving customer engagement and driving sales.

Moreover, AI-powered marketing tools and platforms can help automate routine tasks such as data entry, social media scheduling, and email marketing, freeing up marketers to focus on more strategic activities. AI can also help optimize marketing campaigns by predicting and identifying patterns in consumer behavior, and adjusting campaigns accordingly to improve results. These capabilities can significantly increase the efficiency and effectiveness of marketing teams.

While there are certainly challenges to the adoption of AI in marketing, such as concerns around data privacy and the potential loss of jobs to automation, the benefits are clear. As AI technology continues to evolve and become more sophisticated, it is likely that more and more companies will look to incorporate AI into their marketing strategies in order to gain a competitive edge in the market.

AI in marketing is a growing trend that is likely to continue into the future. As businesses seek to gain insights into consumer behavior, automate routine tasks, and improve the efficiency and effectiveness of their marketing campaigns, AI will play an increasingly important role. While there are certainly challenges to be addressed, such as the potential loss of jobs and the need to protect consumer data, the benefits of AI-powered marketing are clear and cannot be ignored.

Are you ready to unleash your full B2B potential and propel B2B growth acceleration? Don’t wait any longer! Contact us now and let’s get started on creating a customized marketing strategy that drives results and takes your business to the next level.

Our team of experts is ready to help you achieve your goals and maximize actionable b2b marketing for ROI. Don’t miss out on this opportunity to revolutionize your marketing approach. Contact us today and let’s grow your business together!